The Pitch
What’s The Pitch? And other Frequently Asked Questions

What’s The Pitch? And other Frequently Asked Questions

The purpose of The Pitch is to educate, empower and enable entrepreneurs to succeed. We do this through an annual competition designed to support people launching, running and growing their small businesses that includes online content, free boot camps and a final pitching event.

This isn’t about giving kudos to companies with huge investment or fanfare. The Pitch celebrates startups with amazing stories. Founders with grit and vision who are solving problems consumers are excited about. The entrepreneurs that have excelled in the early stages of their journey.

Taking part provides support in the critical areas of business success: sales, marketing, finance, technology, legal and people. Our events give you an opportunity to network with your peers and gain validation and confidence. The founders that make it to the final get exposure and the winner receives a prize packaged centred around mentoring support.

You can register your interest for next year’s event here. It’ll take less than a minute to complete and we’ll get in touch when we launch for applications.

We’ve outlined key questions people have about The Pitch below. If you’re still not sure, please use this form to get in touch or tweet @The_Pitch, we’d love to hear from you. You can also check out this short video and hear past competitors talk about taking part.

Frequently Asked Questions

Why should I apply to The Pitch?

Our programme of activity has been designed to help you build your business. The top 100 startups get the opportunity to take part in a free, day-long event called The Pitch Boot Camp with intensive sessions on things like paid social marketing and finance, and to work one-on-one with our pitching coach.

The Boot Camp day also gives you the opportunity to network with peers, gain validation and confidence, and help develop your idea.

If you make it to the final the additional exposure and PR will showcase your business to a broad audience, including investors and leading entrepreneurs (previous judges have included Crowdcube co-founder Darren Westlake and Kashflow founder Duane Jackson).

Who should apply?

We work with founders of exciting, growing businesses in the UK. We feel that being the strategic decision maker within your business is critical to implement the advice, guidance and ideas we share.

What kind of businesses can apply?

We work with small businesses that are turning over up to or around £1m in the last financial year. This includes companies across all sectors and funding stages. The majority of Pitch entrants have started making sales. Pre-revenue businesses can enter The Pitch, however, they need to be able to demonstrate traction in what they’re trying to achieve.

What is the process?

The first stage is an online questionnaire that helps our judges assess the potential for the business and what you’ve achieved so far. We then shortlist the online applications for The Pitch Boot Camp.

At the Boot Camp, we run high-intensity workshops, seminars, roundtables and coaching sessions to accelerate the development of the key skills we’ve identified to enable businesses to succeed. You’ll also do your first pitch on camera – 90 seconds long to the whole group.

From the Boot Camp, we select the top businesses to pitch at the grand final for three minutes where our judges will select the champion.

How do you decide who gets through to each stage?

The Pitch celebrates startups with amazing stories. Founders with grit and vision who are solving problems consumers are excited about.

The Pitch judges consider three main points:

  • Team: How strong is the founding team in terms of skills, experience, grit and vision?
  • Product or service: Does the business solve a problem consumers care about and what traction has it gained so far?
  • Market: How big is the addressable market, how will you beat the competition and what is the scope for growth?

What’s the history of The Pitch?

The Pitch was launched in Bristol in 2008 and it has grown into one of the UK’s biggest and most exciting events showcasing Britain’s best startups.

Over the years, The Pitch has helped thousands of small businesses succeed, and in that time we’ve done a fair bit of growing ourselves. Since starting as a traditional pitching competition we’ve evolved into a complete programme of support.

From 2017, The Pitch is being delivered by Box 2 Media, founded by Yiuwin Tsang and Chris Goodfellow. We were both fundamental in developing the concept and delivery of The Pitch over the previous five years at Sift and have exciting plans for expansion. We wanted to take on The Pitch because we’re both passionate about seeing entrepreneurs prosper and because it’s always been great fun.

I’m a previous Pitch finalist, who do I talk to about PR?

We love to hear from what founders from The Pitch are up to. If you would like to give us an update or have news that you want to share please send an email to (Box 2 Media is the company that runs The Pitch) and we’ll be in touch.

What can I do to support The Pitch?

We couldn’t run The Pitch without the support of our sponsors and all the people in our network that provide advice and content. It’s always amazing to see the level of support everyone’s willing to put into the event and we are incredibly grateful.

So, if you think you could help the competition in some way or just want to get in touch and chat you can email or use our contact form.